CURRENT POSITION

POSITIVE IMPACT ENTREPRENEURS

Business development and innovation services for regenerative businesses in the lifestyle sectors

www,positiveimpactentrepreneurs.com

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PREVIOUS WORK OUTLINED BELOW

BRAND MARKETING

• Brand Strategy Workshops 

• Mood Boarding & Visualisations

• Design & Content Development

• Product Merchandising

EVENTS SERVICES

• Brand Experience Concepting​ 

• Event Planning - Briefing/ Itinerary/Budgeting/Suppliers

• Event Production 

HOSPITALITY 

• Hosting & Concierge

• Catering & Pop-ups

• Business Networking

• Venue Management

CONTRACTS

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ECOVISSA 2020

Brand strategy and business development for Ecovissa, Premium B2B eco-products in Europe.

Rebranded, designed, and developed the brochure, website, POS, and social media content 

www,ecovissa.com

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GREENHEART IBIZA EVENTS 2019/2020

Designed the website in Spanish & English to support eco-tourism in Ibiza. Created the content framework for the projects and the event concepts, which are a mix of entertainment and educational initiatives to drive a circular economy

www,greenheartibizaevents.com

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MADE UP  EVENTS 2018-2019

Event planning & brand partnerships for MOJO Retreats, Nativ Ibiza Magazine, and Mert & Marcus Piggott's fashion event

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BESPOKE IBIZA 2018

Digital marketing, content development, concierge services & property portfolio management

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ARUBA BEACH CLUB & WESTBEACH RESTAURANT 2017

Group marketing and management consultancy

Created a new website with integrated ecrm, developed community partnerships, and organised supplier contracts.

Launched Aruba WILD LIFE & GLITTER BEACH Events

Received Creative Concept of the year BAPTA Award 

Launched WestBeach LIVE, Deck Drinks & WestBeach Diners Club 

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SUSTAINABLE FASHION EVENTS 2016

Cool Conscience fashion festival, managed marketing & brand partnerships, event promotions & event production 

Pants to Poverty, sustainable fashion events coordinator. Achieved a Guinness World Record for a PR marketing campaign, which raised awareness of unethical practices in the fast-fashion supply chains 

LLOYD LOOM DESIGN & FURNITURE LABS 2015

Directed rebrand project,  a new e-commerce website, social platform development & content strategy

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HEALTHY FOODS 2014

Brand marketing and business development for Luxe Foods, Nature's Best & Oomf Foods 
Investor in the award-winning Mr Lees Noodles Brand & Pure Foods Company

INTERIOR DESIGN CONSULTANT for property clients, representing:

Fine Design, Howdens, Alno, Caro Design, Scavolini & Rempp Brands 2014-2018, UK

MARKETING & MEDIA

THINKING JUICE, Dec 12 - Jan 14

SOCIAL MEDIA STRATEGIST

• Launched G Plan Vintage brand & furniture range in collaboration with Designer Wayne Hemingway

• Managed social media channels and new website design & development

• Account Manager for the John Lewis Partnership multichannel brand guidelines

HEARST MEDIA, Sep 10 - Apr 12

GROUP DIGITAL MARKETING MANAGER

Hearst owns a portfolio of luxury and lifestyle media brands including Elle, Elle Decor, Harper's Bazaar, Esquire, Men's Health, Red & Cosmopolitan

• The role focused on Organisation Change Management and multimedia brand strategy to build new revenue streams in the fashion, design & lifestyle media sectors

• Strategist for brand marketing Initiatives to increase traffic to the group media platforms 

• Senior Leadership for marketing partnerships, to build brand engagement with fashion events, such as London Fashion Week 

• Hired a new digital marketing team to create the capability in the organisation including an ecrm, seo, content & social media manager 

• As subject matter expert, led familiarisation sessions on digital marketing best practice for Editors, Brand Marketing Managers & Publishing teams

• Team development of new digital multiscreen products, working in partnership with the Hearst US team, and the head of media systems

• Managed, improved and streamlined all marketing supplier contracts to build in-house digital experience, and to achieve cost efficiencies

• Established good relationships with media portals to maximise content syndication opportunities

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iCROSSING, Oct 08 - Sep 10

SENIOR ACCOUNT MANAGER

Managed a portfolio of fashion, retail and lifestyle brands, Clients included: Kiddicare, M&S, TK Maxx & HomeSense. Planning and executing digital marketing strategies to achieve e-commerce acquisition, conversion and retention targets - seo, ppc, ux & social media campaigns. 

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EURO RSCG (HAVAS GROUP) Oct 07 - Sep 08

CRM CONTENT MANAGER

Led a new brand launch for Tesco 'Greener Living' and managed the ongoing editorial calendar and various marketing/PR campaigns to build the brand's credibility for eco-initiatives

AKQA Oct 04 - Sep 07

ACCOUNT MANAGER

Managed digital ecrm marketing campaigns and website, mobile & cms development for brands including Sainsbury's 'Try Something New' campaign with Jamie Oliver, Coca-Cola Europe's music portal, a new Unilever Sure brand launch, BMW's X5 launch, Tetley's & Carlsberg rugby promotions & the Orange Manumission Ibiza sponsorship

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ENTERPRISE IG (SUPERUNION) Contract Sep 03 - Feb 04

ACCOUNT EXECUTIVE

Assisted Brand Marketing & PR Director with new business development pitches and various Account Management tasks

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EXPOSURE PR Contract Apr 03 - Sep 03

ACCOUNT EXECUTIVE

Led brand workshops for Diageo to launch Penka, a new vodka brand, and also with Coca-Cola to launch special edition bottles in partnership with fashion label Matthew Williamson

MEDIA PRODUCTION 2000-03

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MURDOCH BOOKS - Promotions Assistant, BILLS FOOD, Sydney NSW

PROSPECT PICTURES - Food Researcher, GOOD FOOD LIVE TV, London UK

IMG MEDIA - Production Assistant for the UK Wimbledon Tennis Championships & the America's Cup Sailing, Valencia, SPAIN

HOSPITALITY

Since leaving College I've travelled and worked in the UK, Australia and Southern Europe. 

Each summer whilst studying I worked in hotels in France to improve my hospitality and language skills.

I was also an Events Manager at Harlequins Rugby Club & at themed Corporate Events in London.

Shortly after returning from Asia and Australia I completed a Ski Season in the 3 Vallées, France

​EVENT POP-UPS & CATERING ​

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Fee's Food & Syrup & Salt , Cornwall 2019

Article 22 NY Christmas Markets 2018

Moos Salad Delivery, Ibiza, 2018

Fit Living Event Production & Beach Bar Pop-up 2017

Lunch'd & Coffee Saloon Pop-ups, Dorset 2015

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HOSTING & GUEST RELATIONS

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​Compass Group, London 2003

Eurogroup 1998-99 

NBV Leisure France, 2002-03

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Promotions work with various Marketing agencies, UK

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​BAR & RESTAURANT 

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Urban Guild (Urban Reef & Jenkins & Sons) 2015

Bar Med 1998

Riverside Restaurant 1996

EDUCATION

BOURNEMOUTH UNIVERSITY 1998 - 02​

2.1 BA (Hons) International Marketing Management with French & Spanish language studies​​

• 1:1 Dissertation: Postmodern perspectives into global branding & consumer relationship management​​

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YEOVIL COLLEGE 1995-97

Business, French & Theatre Studies A Levels 

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SIR JOHN COLFOX SCHOOL 1990-95

11 GCSE’s Grades A*-B ​

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ARTS UNIVERSITY BOURNEMOUTH 2012-14

BTEC CAD Design, Interior Design & Adobe Photoshop courses

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LONDON REGENTS UNIVERSITY 2011

Feng Shui Design Consultancy - Completed module A & B Intermediate level Chue style Feng Shui taught by Master Sarah McAllister FSSA

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GUEST SPEAKING to debate digital marketing in the fashion, media, entertainment & hospitality sectors: V&A London evening events & Fashion Popcorn at Sheffield Doc Fest 2012

IT & DESIGN SKILLS

Advanced Word, Excel, Powerpoint, Outlook & Google G Suite,

Canva and Wix Design

CAD Design

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LANGUAGE SKILLS

Ability to read, write & speak French, Spanish & basic Italian

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