CURRENT POSITION
POSITIVE IMPACT ENTREPRENEURS
Business development and innovation services for creative businesses in the lifestyle sectors
www,positiveimpactentrepreneurs.com
PREVIOUS WORK OUTLINED BELOW
SARAH LUIZ PORTFOLIO
CURRENT POSITION
POSITIVE IMPACT ENTREPRENEURS
Innovation and business development services for regenerative businesses in the lifestyle sectors
www,positiveimpactentrepreneurs.com
PREVIOUS WORK OUTLINED BELOW

BRAND MARKETING
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Brand Strategy Workshops
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Mood Boarding & Visualisations
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Design & Content Development
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Product Merchandising
EVENTS SERVICES
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Brand Experience Concepting
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Event Planning - Briefing/ Itinerary/Budgeting/Suppliers
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Event Production
HOSPITALITY
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Hosting & Concierge
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Catering & Pop-ups
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Business Networking
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Venue Management
![]() Aruba Beach Club Interior Design | ![]() | ![]() Brand Guidelines |
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![]() | ![]() WestBeach Menu Design | ![]() |
![]() Launch of Diners Club | ![]() | ![]() |
![]() | ![]() | ![]() Nativ Magazine |
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![]() | ![]() | ![]() AEG Bakeoff |
![]() Interior Design | ![]() | ![]() Logo Design |
![]() | ![]() Event Design | ![]() |
![]() | ![]() Mert & Marcus Event Planning | ![]() |
![]() | ![]() | ![]() Beach Club Branding |
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![]() AUB Projects | ![]() | ![]() Event Promotions |
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![]() | ![]() Pants to Poverty | ![]() Guinness World Record |
![]() Dance Mojo | ![]() | ![]() Ethical Marketing |
CONTRACTS
ECOVISSA 2020
Brand strategy and business development for Ecovissa, Premium B2B eco-products in Europe.
Rebranded, designed, and developed the brochure, website, POS, and social media content
GREENHEART IBIZA EVENTS 2019/2020
Designed the website in Spanish & English to support eco-tourism in Ibiza. Created the content framework for the projects and the event concepts, which are a mix of entertainment and educational initiatives to drive a circular economy
MADE UP EVENTS 2018-2019
Event planning & brand partnerships for MOJO Retreats, Nativ Ibiza Magazine, and Mert & Marcus Piggott's fashion event
BESPOKE IBIZA 2018
Digital marketing, content development, concierge services & property portfolio management
ARUBA BEACH CLUB & WESTBEACH RESTAURANT 2017
Group marketing and management consultancy
Created a new website with integrated ecrm, developed community partnerships, and organised supplier contracts.
Launched Aruba WILD LIFE & GLITTER BEACH Events
Received Creative Concept of the year BAPTA Award
Launched WestBeach LIVE, Deck Drinks & WestBeach Diners Club
SUSTAINABLE FASHION EVENTS 2016
Cool Conscience fashion festival, managed marketing & brand partnerships, event promotions & event production
Pants to Poverty, sustainable fashion events coordinator. Achieved a Guinness World Record for a PR marketing campaign, which raised awareness of unethical practices in the fast-fashion supply chains
LLOYD LOOM DESIGN & FURNITURE LABS 2015
Directed rebrand project, a new e-commerce website, social platform development & content strategy
HEALTH & WELLNESS BRANDS 2014
Brand marketing and business development for Luxe Foods, Nature's Best & Oomf Foods
Investor in the award-winning Mr Lees Noodles Brand & Pure Foods Company
INTERIOR DESIGN CONSULTANT for property clients, representing:
Fine Design, Howdens, Alno, Caro Design, Scavolini & Rempp Brands 2014-2018, UK
MARKETING & MEDIA
THINKING JUICE, Dec 12 - Jan 14
SOCIAL MEDIA STRATEGIST
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Launched G Plan Vintage brand & furniture range in collaboration with Designer Wayne Hemingway
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Managed social media channels and new website design & development
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Account Manager for the John Lewis Partnership multichannel brand guidelines
HEARST MEDIA, Sep 10 - Apr 12
GROUP DIGITAL MARKETING MANAGER
Hearst owns a portfolio of luxury and lifestyle media brands including Elle, Elle Decor, Harper's Bazaar, Esquire, Men's Health, Red & Cosmopolitan
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The role focused on Organisation Change Management and multimedia brand strategy to build new revenue streams in the fashion, design & lifestyle media sectors
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Strategist for brand marketing Initiatives to increase traffic to the group media platforms
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Senior Leadership for marketing partnerships, to build brand engagement with fashion events, such as London Fashion Week
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Hired a new digital marketing team to create the capability in the organisation including an ecrm, seo, content & social media manager
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As subject matter expert, led familiarisation sessions on digital marketing best practice for Editors, Brand Marketing Managers & Publishing teams
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Team development of new digital multiscreen products, working in partnership with the Hearst US team, and the head of media systems
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Managed, improved and streamlined all marketing supplier contracts to build in-house digital experience, and to achieve cost efficiencies
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Established good relationships with media portals to maximise content syndication opportunities
iCROSSING, Oct 08 - Sep 10
SENIOR ACCOUNT MANAGER
Managed a portfolio of fashion, retail and lifestyle brands, Clients included: Kiddicare, M&S, TK Maxx & HomeSense. Planning and executing digital marketing strategies to achieve e-commerce acquisition, conversion and retention targets - seo, ppc, ux & social media campaigns.
EURO RSCG (HAVAS GROUP) Oct 07 - Sep 08
CRM CONTENT MANAGER
Led a new brand launch for Tesco 'Greener Living' and managed the ongoing editorial calendar and various marketing/PR campaigns to build the brand's credibility for eco-initiatives
AKQA Oct 04 - Sep 07
ACCOUNT MANAGER
Managed digital ecrm marketing campaigns and website, mobile & cms development for brands including Sainsbury's 'Try Something New' campaign with Jamie Oliver, Coca-Cola Europe's music portal, a new Unilever Sure brand launch, BMW's X5 launch, Tetley's & Carlsberg rugby promotions & the Orange Manumission Ibiza sponsorship
ENTERPRISE IG (SUPERUNION) Contract Sep 03 - Feb 04
ACCOUNT EXECUTIVE
Assisted Brand Marketing & PR Director with new business development pitches and various Account Management tasks
EXPOSURE PR Contract Apr 03 - Sep 03
ACCOUNT EXECUTIVE
Led brand workshops for Diageo to launch Penka, a new vodka brand, and also with Coca-Cola to launch special edition bottles in partnership with fashion label Matthew Williamson
MEDIA PRODUCTION 2000-03
MURDOCH BOOKS - Promotions Assistant, BILLS FOOD, Sydney NSW
PROSPECT PICTURES - Food Researcher, GOOD FOOD LIVE TV, London UK
IMG MEDIA - Production Assistant for the UK Wimbledon Tennis Championships & the America's Cup Sailing, Valencia, SPAIN
HOSPITALITY
Since leaving College I've travelled and worked in the UK, Australia and Southern Europe.
Each summer whilst studying I worked in hotels in France to improve my hospitality and language skills.
I was also an Events Manager at Harlequins Rugby Club & at themed Corporate Events in London.
Shortly after returning from Asia and Australia I completed a Ski Season in the 3 Vallées, France
EVENT POP-UPS & CATERING
Fee's Food & Syrup & Salt, Cornwall 2019
Article 22 NY Christmas Markets 2018
Moos Salad Delivery, Ibiza, 2018
Fit Living Event Production & Beach Bar Pop-up 2017
Lunch'd & Coffee Saloon Pop-ups, Dorset 2015
HOSTING & GUEST RELATIONS
Compass Group, London 2003
Eurogroup 1998-99
NBV Leisure France, 2002-03
Promotions work with various Marketing agencies, UK
BAR & RESTAURANT
Urban Guild (Urban Reef & Jenkins & Sons) 2015
Bar Med 1998
Riverside Restaurant 1996

EDUCATION
BOURNEMOUTH UNIVERSITY 1998 - 02
2.1 BA (Hons) International Marketing Management with French & Spanish language studies
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1:1 Dissertation: Postmodern perspectives into global branding & consumer relationship management
YEOVIL COLLEGE 1995-97
Business, French & Theatre Studies A Levels
SIR JOHN COLFOX SCHOOL 1990-95
11 GCSE’s Grades A*-B
ARTS UNIVERSITY BOURNEMOUTH 2012-14
BTEC CAD Design, Interior Design & Adobe Photoshop courses
LONDON REGENTS UNIVERSITY 2011
Feng Shui Design Consultancy - Completed module A & B Intermediate level Chue style Feng Shui taught by Master Sarah McAllister FSSA
GUEST SPEAKING to debate digital marketing in the fashion, media, entertainment & hospitality sectors: V&A London evening events & Fashion Popcorn at Sheffield Doc Fest 2012


IT & DESIGN SKILLS
Advanced Word, Excel, Powerpoint, Outlook & Google G Suite,
Canva and Wix Design
CAD Design
LANGUAGE SKILLS
Ability to read, write & speak French, Spanish & basic Italian
TEFL Level 5 Teaching English, 2020
Merit grade and 1yr work experience at Big Ben escuela de idiomas, Ibiza
