PORTFOLIO
Experienced Brand Manager with a focus on eco product innovation, sustainable packaging design, and immersive events.
Available for contracts and collaborations in Sales, Marketing, Design, Hospitality & Event Management
I am currently working in partnership with Ecovissa on sales, brand marketing and design services to launch premium quality eco products and regenerative fibre-based packaging solutions for lifestyle brands in the ethical fashion and hospitality sectors in Ibiza, and Europe
We have strong connections and excellent relationships with trusted, certified suppliers, quality driven clients, and our supply chains are 100% transparent
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Organic apparel & homeware
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Natural cosmetics & amenities
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Property eco solutions
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Non-toxic cleaning
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Healthy food & drink
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Plastic free catering
GREENHEART IBIZA
Every year more and more people are visiting Ibiza to enjoy the party lifestyle, and this is causing a devastating impact on the environment when resources and event productions are not managed responsibly
On behalf of the Greenheart Ibiza movement, I work with experienced event management companies and ethical suppliers to plan events, and supply the hospitality trade with eco-friendly products & services that are innovative and regenerative by design
SERVICES
BRAND MARKETING
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Brand Strategy Workshops
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Mood Boarding & Visualisation
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Design & Content Development
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Product Merchandising
EVENT PLANNING
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Event Programme Development
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Event Management - Briefing/ Itinerary/Budgeting/Suppliers
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Event Production
HOSPITALITY
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Hosting & Concierge
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Catering & Pop-ups
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Team Building Activities
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Property Management
CONTRACTS
Fashion, Design, Property, Food & Hospitality Clients in Ibiza and the UK
ECOVISSA
Design Director, Brand Marketing and Account Manager for Ecovissa, Premium B2B eco products in Europe.
Rebranded, designed and developed the brochure, website and social media content 2020
GREENHEART IBIZA EVENTS
Designed the website (SP & EN) to support an environmental movement: Created the content framework for the projects and the event concepts, which are an inspiring mix of entertainment and educational initiatives to drive eco tourism, and a circular economy in Ibiza 2019/2020
ESRR IBIZA
MOJO Retreats Planning 2019
NATIV IBIZA
Events Planning, Marketing, Brand & Content Development 2018/19
BESPOKE IBIZA & MADE UP EVENTS
VIP Events, Concierge, Marketing & Property Portfolio Management
Event Planning for Mert & Marcus Piggott's Metal Mania Summer Party 2018
ARUBA BEACH CLUB & WESTBEACH RESTAURANT
Group Marketing Management - website, ecrm, partnerships and supplier consultancy
Launched Aruba WILD LIFE & GLITTER BEACH Events
Received Creative Concept of the year BAPTA Award 2018
Launched WestBeach LIVE, Deck Drinks & WestBeach Diners Club 2017
HEALTHY FOOD BRANDS
Market Analysis & Brand Marketing for Luxe Foods, Nature's Best & Oomf Protein Foods 2015
Investor in the award winning Mr Lees Noodles brand and Pure Foods co
SUSTAINABLE FASHION & IMMERSIVE EVENT PRODUCTION
Cool Conscience Festival, Managed Marketing Partnerships, Event Promotion & Production 2016
33 Events, Venue Business Development for Unique Performance Events, London 2012
Pants to Poverty, Sustainable Fashion Events Coordinator. Achieved a Guinness World Record 2010
LLOYD LOOM DESIGN & FURNITURE LABS
Directed Rebrand Project, E-Commerce, Social Platform Development & Multimedia Content Production 2015
FREELANCE DESIGN CONSULTANCY for Commercial & Residential Property Clients, 2014
Representing Fine Design, Howdens, Alno, Caro Design, Scavolini & Rempp Products
MARKETING & MEDIA EXPERIENCE
THINKING JUICE, Dec 12 - Jan 14
SOCIAL MEDIA STRATEGIST
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Launched G Plan Vintage Brand & Furniture range in collaboration with Designer Wayne Hemingway
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Managed Social Media Channels and new Website Design & Development
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Account Manager for the John Lewis Partnership Multichannel Brand Guidelines
HEARST MEDIA, Sep 10 - Apr 12
GROUP DIGITAL MARKETING MANAGER
Hearst owns a portfolio of luxury and lifestyle media brands including Elle, Elle Decor, Harper's Bazaar, Esquire, Men's Health, Red & Cosmopolitan
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The role focused on Organisation Change Management and Multimedia Brand Strategy to build new revenue streams in the fashion, design & lifestyle media sectors
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Strategist for brand marketing Initiatives to increase traffic to the group media platforms
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Senior Leadership for marketing partnerships, to build brand engagement with fashion events, such as London Fashion Week
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Hired a new Digital Marketing team to create the capability in the organisation including an eCRM, SEO, Content & Social Media Manager
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As subject matter expert, led familiarisation sessions on Digital Marketing best practice for Editors, Brand Marketing Managers & Publishing teams
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Team development of new digital multiscreen products, working in partnership with the Hearst US team, and the Head of Media Systems
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Managed, improved and streamlined all marketing supplier contracts to build in-house digital experience, and to achieve cost efficiencies
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Established good relationships with media portals to maximise content syndication opportunities
iCROSSING, Oct 08 - Sep 10
SENIOR ACCOUNT MANAGER
Managed a portfolio of fashion, retail and lifestyle brands. Planning and executing digital marketing strategies to achieve acquisition, conversion and retention targets - SEO, PPC, UX & Social Media Campaigns. Clients included: Kiddicare, M&S, TK Maxx & HomeSense
EURO RSCG (HAVAS GROUP) Oct 07 - Sep 08
CRM CONTENT MANAGER
Led a new brand launch for Tesco 'Greener Living' and managed the ongoing editorial calendar and various marketing campaigns to build the brand's credibility for eco initiatives
AKQA Oct 04 - Sep 07
ACCOUNT MANAGER
Managed Digital eCRM Marketing campaigns and website, mobile & CMS Development for brands including Sainsbury's 'Try Something New' campaign, Coca-Cola Europe's Music Portal, a new Unilever Sure brand launch, BMW's X5 launch, Tetley's & Carlsberg Rugby Promotions & the Orange Manumission Ibiza Sponsorship
ENTERPRISE IG (SUPERUNION) Contract Sep 03 - Feb 04
ACCOUNT EXECUTIVE
Assisted Brand Marketing & PR Director with New Business Development Pitches and Account Management tasks
EXPOSURE PR Contract Apr 03 - Sep 03
ACCOUNT EXECUTIVE
Led brand workshops for Diageo to launch Penka, a new vodka brand, and also with Coca-Cola to launch special edition bottles in partnership with fashion label Matthew Williamson
MEDIA PRODUCTION 2000-03
MURDOCH BOOKS - Promotions Assistant, BILLS FOOD, Sydney NSW
PROSPECT PICTURES - Food Researcher, GOOD FOOD LIVE TV, London UK
IMG MEDIA - Production Assistant for the UK Wimbledon Tennis Championships & the America's Cup Sailing, Valencia, SPAIN
HOSPITALITY
Since leaving College I've travelled and worked in the UK, Australia and Southern Europe.
Each summer whilst studying I worked in hotels in France to improve my hospitality and language skills.
I was also a Hospitality Manager at Harlequins Rugby Club & at themed Corporate Events in London.
Shortly after returning from Asia and Australia I completed a Ski Season in the 3 Vallées, France
EVENT POP-UPS & CATERING
Fee's Food & Syrup & Salt , Cornwall 2019
Article 22 NY Christmas Markets 2018
Moos Salad Delivery, Ibiza, 2018
Fit Living Event Production & Beach Bar Pop-up 2017
Lunch'd & Coffee Saloon Pop-ups, Dorset 2015
HOSTING & GUEST RELATIONS
Compass Group, London 2003
Eurogroup 1998-99
NBV Leisure France, 2002-03
Promotions work with various Marketing agencies, UK
BAR & RESTAURANT
Urban Guild (Urban Reef & Jenkins & Sons) 2015
Bar Med 1998
Riverside Restaurant 1996
EDUCATION
BOURNEMOUTH UNIVERSITY 1998 - 02
2.1 BA (Hons) International Marketing Management with French & Spanish Language studies
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1:1 Dissertation: Postmodern Perspectives into Global Branding & Consumer Relationship Management
YEOVIL COLLEGE 1995-97
Business, French & Theatre Studies A Levels
SIR JOHN COLFOX SCHOOL 1990-95
11 GCSE’s Grades A-B
ARTS UNIVERSITY BOURNEMOUTH 2012-14
Completed courses in BTEC CAD Design, Interior Design & Adobe Photoshop
LONDON REGENTS UNIVERSITY 2011
Feng Shui Design Consultancy - Completed Module A & B Intermediate level Chue style Feng Shui taught by Master Sarah McAllister FSSA
GUEST SPEAKING to debate Digital Marketing in the fashion, media, entertainment & hospitality sectors: V&A London Evening Events & Fashion Popcorn at Sheffield Doc Fest
IT SKILLS
Advanced Word, Excel, Powerpoint, Outlook & Google G Suite,
Canva and Wix Design
LANGUAGE SKILLS
Ability to read, write & speak French, Spanish & basic Italian
