THINKING JUICE, Dec 12 - Jan 14

SOCIAL MEDIA STRATEGIST

• Launched G Plan Vintage brand & furniture range in collaboration with Designer Wayne Hemingway

• Managed social media channels and new website design & development

• Account Manager for the John Lewis Partnership multichannel brand guidelines

HEARST MEDIA, Sep 10 - Apr 12

GROUP DIGITAL MARKETING MANAGER

Hearst owns a portfolio of luxury and lifestyle media brands including Elle, Elle Decor, Harper's Bazaar, Esquire, Men's Health, Red & Cosmopolitan

• The role focused on Organisation Change Management and multimedia brand strategy to build new revenue streams in the fashion, design & lifestyle media sectors

• Strategist for brand marketing Initiatives to increase traffic to the group media platforms 

• Senior Leadership for marketing partnerships, to build brand engagement with fashion events, such as London Fashion Week 

• Hired a new digital marketing team to create the capability in the organisation including an ecrm, seo, content & social media manager 

• As subject matter expert, led familiarisation sessions on digital marketing best practice for Editors, Brand Marketing Managers & Publishing teams

• Team development of new digital multiscreen products, working in partnership with the Hearst US team, and the head of media systems

• Managed, improved and streamlined all marketing supplier contracts to build in-house digital experience, and to achieve cost efficiencies

• Established good relationships with media portals to maximise content syndication opportunities

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iCROSSING, Oct 08 - Sep 10

SENIOR ACCOUNT MANAGER

Managed a portfolio of fashion, retail and lifestyle brands, Clients included: Kiddicare, M&S, TK Maxx & HomeSense. Planning and executing digital marketing strategies to achieve e-commerce acquisition, conversion and retention targets - seo, ppc, ux & social media campaigns. 

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EURO RSCG (HAVAS GROUP) Oct 07 - Sep 08

CRM CONTENT MANAGER

Led a new brand launch for Tesco 'Greener Living' and managed the ongoing editorial calendar and various marketing/PR campaigns to build the brand's credibility for eco-initiatives

AKQA Oct 04 - Sep 07

ACCOUNT MANAGER

Managed digital ecrm marketing campaigns and website, mobile & cms development for brands including Sainsbury's 'Try Something New' campaign with Jamie Oliver, Coca-Cola Europe's music portal, a new Unilever Sure brand launch, BMW's X5 launch, Tetley's & Carlsberg rugby promotions & the Orange Manumission Ibiza sponsorship

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ENTERPRISE IG (SUPERUNION) Contract Sep 03 - Feb 04

ACCOUNT EXECUTIVE

Assisted Brand Marketing & PR Director with new business development pitches and various Account Management tasks

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EXPOSURE PR Contract Apr 03 - Sep 03

ACCOUNT EXECUTIVE

Led brand workshops for Diageo to launch Penka, a new vodka brand, and also with Coca-Cola to launch special edition bottles in partnership with fashion label Matthew Williamson