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CURRENT POSITION

POSITIVE IMPACT ENTREPRENEURS

Innovation and business development services for regenerative businesses in the lifestyle sectors

www,positiveimpactentrepreneurs.com

PREVIOUS WORK OUTLINED BELOW

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BRAND MARKETING

  • Brand Strategy Workshops 

  • Mood Boarding & Visualisations

  • Design & Content Development

  • Product Merchandising

EVENTS SERVICES

  • Brand Experience Concepting​ 

  • Event Planning - Briefing/ Itinerary/Budgeting/Suppliers

  • Event Production 

HOSPITALITY 

  • Hosting & Concierge

  • Catering & Pop-ups

  • Business Networking

  • Venue Management

Aruba Beach Club Interior Design

Aruba Beach Club Interior Design

Ecovissa
WestBeach Mood Board

Brand Guidelines

Event Ethos
WestBeach Menu Design

WestBeach Menu Design

AUB Events Mentor
WestBeach Diners Club Stationery

Launch of Diners Club

Fees Food Catering
Mojo Retreats
Greenheart Ibiza Branding
Event Pop-ups
Nativ Magazine

Nativ Magazine

Circular Economy
Lifebox Foods
Street Eats
Aruba Event Pop up
Vision Boarding
AEG Bakeoff

AEG Bakeoff

Kitchen Design

Interior Design

G Plan Vintage Launch
Bournemouth BID Logo design

Logo Design

Ibiza Villa Events
Event Set Design

Event Design

Event PR
Event Styling
Mert & Marcus Party

Mert & Marcus Event Planning

Aruba Beach Club Styling
Glitter Beach Event
Syrup & Salt Fashion
Aruba Beach Club Design

Beach Club Branding

Aruba Menu Design
Aruba Wild Life Concepting
Event Motto
Event Promotion
Event Hosting
Creative Concept of the year
AUB Projects

AUB Projects

Radio Hosting
West Beach Event Promotions

Event Promotions

Strictly South West
Argentine Tango
Esquire Launch Party
Fit Living Event
Groove Om Yoga
Radio DJing
Event Promotion
NYC Disco Event
Club Fit Team
Glitter Beach Event PR
Pants to Poverty

Pants to Poverty

Guinness World Record

Guinness World Record

Dance Mojo

Dance Mojo

Cool Conscience Event
COOL CONSCIENCE

Ethical Marketing

CONTRACTS

ECOVISSA 2020

Brand strategy and business development for Ecovissa, Premium B2B eco-products in Europe.

Rebranded, designed, and developed the brochure, website, POS, and social media content 

www,ecovissa.com

GREENHEART IBIZA EVENTS 2019/2020

Designed the website in Spanish & English to support eco-tourism in Ibiza. Created the content framework for the projects and the event concepts, which are a mix of entertainment and educational initiatives to drive a circular economy

www,greenheartibizaevents.com

MADE UP  EVENTS 2018-2019

Event planning & brand partnerships for MOJO Retreats, Nativ Ibiza Magazine, and Mert & Marcus Piggott's fashion event

BESPOKE IBIZA 2018

Digital marketing, content development, concierge services & property portfolio management

ARUBA BEACH CLUB & WESTBEACH RESTAURANT 2017

Group marketing and management consultancy

Created a new website with integrated ecrm, developed community partnerships, and organised supplier contracts.

Launched Aruba WILD LIFE & GLITTER BEACH Events

Received Creative Concept of the year BAPTA Award 

Launched WestBeach LIVE, Deck Drinks & WestBeach Diners Club 

SUSTAINABLE FASHION EVENTS 2016

Cool Conscience fashion festival, managed marketing & brand partnerships, event promotions & event production 

Pants to Poverty, sustainable fashion events coordinator. Achieved a Guinness World Record for a PR marketing campaign, which raised awareness of unethical practices in the fast-fashion supply chains 

 

LLOYD LOOM DESIGN & FURNITURE LABS 2015

Directed rebrand project,  a new e-commerce website, social platform development & content strategy

HEALTHY FOODS 2014

Brand marketing and business development for Luxe Foods, Nature's Best & Oomf Foods 
Investor in the award-winning Mr Lees Noodles Brand & Pure Foods Company

 

INTERIOR DESIGN CONSULTANT for property clients, representing:

Fine Design, Howdens, Alno, Caro Design, Scavolini & Rempp Brands 2014-2018, UK

MARKETING & MEDIA

THINKING JUICE, Dec 12 - Jan 14

SOCIAL MEDIA STRATEGIST

  • Launched G Plan Vintage brand & furniture range in collaboration with Designer Wayne Hemingway

  • Managed social media channels and new website design & development

  • Account Manager for the John Lewis Partnership multichannel brand guidelines

 

HEARST MEDIA, Sep 10 - Apr 12

GROUP DIGITAL MARKETING MANAGER

Hearst owns a portfolio of luxury and lifestyle media brands including Elle, Elle Decor, Harper's Bazaar, Esquire, Men's Health, Red & Cosmopolitan

 

  • The role focused on Organisation Change Management and multimedia brand strategy to build new revenue streams in the fashion, design & lifestyle media sectors

  • Strategist for brand marketing Initiatives to increase traffic to the group media platforms 

  • Senior Leadership for marketing partnerships, to build brand engagement with fashion events, such as London Fashion Week 

  • Hired a new digital marketing team to create the capability in the organisation including an ecrm, seo, content & social media manager 

  • As subject matter expert, led familiarisation sessions on digital marketing best practice for Editors, Brand Marketing Managers & Publishing teams

  • Team development of new digital multiscreen products, working in partnership with the Hearst US team, and the head of media systems

  • Managed, improved and streamlined all marketing supplier contracts to build in-house digital experience, and to achieve cost efficiencies

  • Established good relationships with media portals to maximise content syndication opportunities

iCROSSING, Oct 08 - Sep 10

SENIOR ACCOUNT MANAGER

Managed a portfolio of fashion, retail and lifestyle brands, Clients included: Kiddicare, M&S, TK Maxx & HomeSense. Planning and executing digital marketing strategies to achieve e-commerce acquisition, conversion and retention targets - seo, ppc, ux & social media campaigns. 

EURO RSCG (HAVAS GROUP) Oct 07 - Sep 08

CRM CONTENT MANAGER

Led a new brand launch for Tesco 'Greener Living' and managed the ongoing editorial calendar and various marketing/PR campaigns to build the brand's credibility for eco-initiatives

 

AKQA Oct 04 - Sep 07

ACCOUNT MANAGER

Managed digital ecrm marketing campaigns and website, mobile & cms development for brands including Sainsbury's 'Try Something New' campaign with Jamie Oliver, Coca-Cola Europe's music portal, a new Unilever Sure brand launch, BMW's X5 launch, Tetley's & Carlsberg rugby promotions & the Orange Manumission Ibiza sponsorship

ENTERPRISE IG (SUPERUNION) Contract Sep 03 - Feb 04

ACCOUNT EXECUTIVE

Assisted Brand Marketing & PR Director with new business development pitches and various Account Management tasks

EXPOSURE PR Contract Apr 03 - Sep 03

ACCOUNT EXECUTIVE

Led brand workshops for Diageo to launch Penka, a new vodka brand, and also with Coca-Cola to launch special edition bottles in partnership with fashion label Matthew Williamson

MEDIA PRODUCTION 2000-03

MURDOCH BOOKS - Promotions Assistant, BILLS FOOD, Sydney NSW

PROSPECT PICTURESFood Researcher, GOOD FOOD LIVE TV, London UK

IMG MEDIA - Production Assistant for the UK Wimbledon Tennis Championships & the America's Cup Sailing, Valencia, SPAIN

HOSPITALITY

Since leaving College I've travelled and worked in the UK, Australia and Southern Europe. 

Each summer whilst studying I worked in hotels in France to improve my hospitality and language skills.

I was also an Events Manager at Harlequins Rugby Club & at themed Corporate Events in London.

Shortly after returning from Asia and Australia I completed a Ski Season in the 3 Vallées, France

​EVENT POP-UPS & CATERING 

Fee's Food & Syrup & Salt, Cornwall 2019

Article 22 NY Christmas Markets 2018

Moos Salad Delivery, Ibiza, 2018

Fit Living Event Production & Beach Bar Pop-up 2017

Lunch'd & Coffee Saloon Pop-ups, Dorset 2015

HOSTING & GUEST RELATIONS

​Compass Group, London 2003

Eurogroup 1998-99 

NBV Leisure France, 2002-03

Promotions work with various Marketing agencies, UK

BAR & RESTAURANT 

Urban Guild (Urban Reef & Jenkins & Sons) 2015

Bar Med 1998

Riverside Restaurant 1996

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EDUCATION

BOURNEMOUTH UNIVERSITY 1998 - 02

2.1 BA (Hons) International Marketing Management with French & Spanish language studies​​

  • 1:1 Dissertation: Postmodern perspectives into global branding & consumer relationship management​​

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YEOVIL COLLEGE 1995-97

Business, French & Theatre Studies A Levels 

SIR JOHN COLFOX SCHOOL 1990-95

11 GCSE’s Grades A*-B 

ARTS UNIVERSITY BOURNEMOUTH 2012-14

BTEC CAD Design, Interior Design & Adobe Photoshop courses

LONDON REGENTS UNIVERSITY 2011

Feng Shui Design Consultancy - Completed module A & B Intermediate level Chue style Feng Shui taught by Master Sarah McAllister FSSA

GUEST SPEAKING to debate digital marketing in the fashion, media, entertainment & hospitality sectors: V&A London evening events & Fashion Popcorn at Sheffield Doc Fest 2012

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IT & DESIGN SKILLS

Advanced Word, Excel, Powerpoint, Outlook & Google G Suite,

Canva and Wix Design

CAD Design

LANGUAGE SKILLS

Ability to read, write & speak French, Spanish & basic Italian

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