
![]() Aruba Beach Club Interior Design | ![]() | ![]() Brand Guidelines |
---|---|---|
![]() | ![]() WestBeach Menu Design | ![]() |
![]() Launch of Diners Club | ![]() | ![]() |
![]() | ![]() Greenheart Ibiza Projects | ![]() |
![]() Nativ Magazine | ![]() | ![]() |
![]() | ![]() | ![]() |
![]() AEG Bakeoff | ![]() Interior Design | ![]() |
![]() Logo Design | ![]() | ![]() Event Design |
![]() | ![]() | ![]() Mert & Marcus Event Planning |
![]() | ![]() | ![]() |
![]() Beach Club Branding | ![]() | ![]() |
![]() | ![]() | ![]() |
![]() | ![]() AUB Projects | ![]() |
![]() Event Promotions | ![]() | ![]() |
![]() | ![]() | ![]() |
![]() | ![]() | ![]() |
![]() | ![]() | ![]() |
![]() Pants to Poverty | ![]() Guinness World Record | ![]() Dance Mojo |
![]() | ![]() Ethical Marketing |
BRAND MARKETING
-
Brand Strategy Workshops
-
Mood Boarding & Visualisation
-
Design & Content Development
-
Product Merchandising
EVENT PLANNING
-
Event Programme Development
-
Event Management - Briefing/ Itinerary/Budgeting/Suppliers
-
Event Production
HOSPITALITY
-
Hosting & Concierge
-
Catering & Pop-ups
-
Team Building Activities
-
Property Management
CONTRACTS
ECOVISSA 2020
Brand Strategy and Business Development for Ecovissa, Premium B2B eco-products in Europe.
Rebranded, designed and developed the brochure, website and social media content
GREENHEART IBIZA EVENTS 2019/2020
Designed the website in Spanish & Engish to support an environmental movement in Ibiza. Created the content framework for the projects and the event concepts - a mix of entertainment and educational initiatives to drive eco-tourism, and a circular economy in Ibiza
MADE UP EVENTS 2018-2019
MOJO Retreats, Nativ Ibiza and Mert & Marcus Piggott's Metal Mania Events
BESPOKE IBIZA 2018
Digital Marketing & Content Development
Concierge, & Property Portfolio Management
ARUBA BEACH CLUB & WESTBEACH RESTAURANT 2017
Group Marketing Management - website, ecrm, partnerships and supplier contract consultancy
Launched Aruba WILD LIFE & GLITTER BEACH Events
Received Creative Concept of the year BAPTA Award
Launched WestBeach LIVE, Deck Drinks & WestBeach Diners Club
SUSTAINABLE FASHION EVENTS 2016
Cool Conscience Festival, Managed Marketing Partnerships, Event Promotions & Production
Pants to Poverty, Sustainable Fashion Events Coordinator. Achieved a Guinness World Record for a PR Marketing campaign, which raised awareness of unethical practices in the fast-fashion supply chain
LLOYD LOOM DESIGN & FURNITURE LABS 2015
Directed Rebrand Project, E-Commerce, Social Platform Development & Content Strategy
HEALTHY FOODS 2014
Brand Marketing and Business Development for Luxe Foods, Nature's Best & Oomf Foods
Investor in the award-winning Mr Lees Noodles Brand & Pure Foods Company
INTERIOR DESIGN CONSULTANT for Property Clients, representing:
Fine Design, Howdens, Alno, Caro Design, Scavolini & Rempp Brands 2014-2018, UK
MEDIA AGENCY EXPERIENCE
THINKING JUICE, Dec 12 - Jan 14
SOCIAL MEDIA STRATEGIST
-
Launched G Plan Vintage Brand & Furniture range in collaboration with Designer Wayne Hemingway
-
Managed Social Media Channels and new Website Design & Development
-
Account Manager for the John Lewis Partnership Multichannel Brand Guidelines
HEARST MEDIA, Sep 10 - Apr 12
GROUP DIGITAL MARKETING MANAGER
Hearst owns a portfolio of luxury and lifestyle media brands including Elle, Elle Decor, Harper's Bazaar, Esquire, Men's Health, Red & Cosmopolitan
-
The role focused on Organisation Change Management and Multimedia Brand Strategy to build new revenue streams in the fashion, design & lifestyle media sectors
-
Strategist for brand marketing Initiatives to increase traffic to the group media platforms
-
Senior Leadership for marketing partnerships, to build brand engagement with fashion events, such as London Fashion Week
-
Hired a new Digital Marketing team to create the capability in the organisation including an eCRM, SEO, Content & Social Media Manager
-
As subject matter expert, led familiarisation sessions on Digital Marketing best practice for Editors, Brand Marketing Managers & Publishing teams
-
Team development of new digital multiscreen products, working in partnership with the Hearst US team, and the Head of Media Systems
-
Managed, improved and streamlined all marketing supplier contracts to build in-house digital experience, and to achieve cost efficiencies
-
Established good relationships with media portals to maximise content syndication opportunities
iCROSSING, Oct 08 - Sep 10
SENIOR ACCOUNT MANAGER
Managed a portfolio of fashion, retail and lifestyle brands, Clients included: Kiddicare, M&S, TK Maxx & HomeSense. Planning and executing digital marketing strategies to achieve e-commerce acquisition, conversion and retention targets - SEO, PPC, UX & Social Media Campaigns.
EURO RSCG (HAVAS GROUP) Oct 07 - Sep 08
CRM CONTENT MANAGER
Led a new brand launch for Tesco 'Greener Living' and managed the ongoing Editorial Calendar and various Marketing/PR campaigns to build the brand's credibility for eco-initiatives
AKQA Oct 04 - Sep 07
ACCOUNT MANAGER
Managed Digital eCRM Marketing campaigns and website, mobile & CMS Development for brands including Sainsbury's 'Try Something New' campaign with Jamie Oliver, Coca-Cola Europe's Music Portal, a new Unilever Sure brand launch, BMW's X5 launch, Tetley's & Carlsberg Rugby Promotions & the Orange Manumission Ibiza Sponsorship
ENTERPRISE IG (SUPERUNION) Contract Sep 03 - Feb 04
ACCOUNT EXECUTIVE
Assisted Brand Marketing & PR Director with New Business Development Pitches and various Account Management tasks
EXPOSURE PR Contract Apr 03 - Sep 03
ACCOUNT EXECUTIVE
Led brand workshops for Diageo to launch Penka, a new vodka brand, and also with Coca-Cola to launch special edition bottles in partnership with fashion label Matthew Williamson
MEDIA PRODUCTION 2000-03
MURDOCH BOOKS - Promotions Assistant, BILLS FOOD, Sydney NSW
PROSPECT PICTURES - Food Researcher, GOOD FOOD LIVE TV, London UK
IMG MEDIA - Production Assistant for the UK Wimbledon Tennis Championships & the America's Cup Sailing, Valencia, SPAIN
HOSPITALITY
Since leaving College I've travelled and worked in the UK, Australia and Southern Europe.
Each summer whilst studying I worked in hotels in France to improve my hospitality and language skills.
I was also a Hospitality Manager at Harlequins Rugby Club & at themed Corporate Events in London.
Shortly after returning from Asia and Australia I completed a Ski Season in the 3 Vallées, France
EVENT POP-UPS & CATERING
Fee's Food & Syrup & Salt , Cornwall 2019
Article 22 NY Christmas Markets 2018
Moos Salad Delivery, Ibiza, 2018
Fit Living Event Production & Beach Bar Pop-up 2017
Lunch'd & Coffee Saloon Pop-ups, Dorset 2015
HOSTING & GUEST RELATIONS
Compass Group, London 2003
Eurogroup 1998-99
NBV Leisure France, 2002-03
Promotions work with various Marketing agencies, UK
BAR & RESTAURANT
Urban Guild (Urban Reef & Jenkins & Sons) 2015
Bar Med 1998
Riverside Restaurant 1996

EDUCATION
BOURNEMOUTH UNIVERSITY 1998 - 02
2.1 BA (Hons) International Marketing Management with French & Spanish Language studies
-
1:1 Dissertation: Postmodern Perspectives into Global Branding & Consumer Relationship Management
YEOVIL COLLEGE 1995-97
Business, French & Theatre Studies A Levels
SIR JOHN COLFOX SCHOOL 1990-95
11 GCSE’s Grades A-B
ARTS UNIVERSITY BOURNEMOUTH 2012-14
Completed courses in BTEC CAD Design, Interior Design & Adobe Photoshop
LONDON REGENTS UNIVERSITY 2011
Feng Shui Design Consultancy - Completed Module A & B Intermediate level Chue style Feng Shui taught by Master Sarah McAllister FSSA
GUEST SPEAKING to debate Digital Marketing in the fashion, media, entertainment & hospitality sectors: V&A London Evening Events & Fashion Popcorn at Sheffield Doc Fest


IT SKILLS
Advanced Word, Excel, Powerpoint, Outlook & Google G Suite,
Canva and Wix Design
LANGUAGE SKILLS
Ability to read, write & speak French, Spanish & basic Italian